Go Luck Yourself
How to stack the odds in your brand's favour
Andy is one of the founders of Lucky Generals, which Campaign has shortlisted for Creative Agency of the Year 7 out of the last 8 years. He's been named the UK's top brand strategist on 4 separate occasions and also one of the top 10 in the world. He published Go Luck Yourself in 2021 and is giving all the royalties to Commercial Break, to help young working-class talent in the creative industries.