Disrupting a category
Dismantling snobbery through brand and back to basics marketing
Laura Riches is the Co-founder of luxury boxed wine brand, Laylo. Since launching in November 2020 Laylo has built a cult following of customers and critics - who've discovered boxed wine is a smarter way to drink. Prior to launching Laylo, Laura was the Marketing Director at Naked Wines, the UK's largest direct-to-consumer wine brand.