Building Brands Through Consumer Experiences

Simone Sweeney is an Executive Coach and Marketing Consultant with more than 25 years in leadership positions, building brands for some of the world's most admired companies including Apple Retail and The LEGO Group. Simone drove the global expansion of LEGO Brand Retail Stores in 50 countries, creating the multi award-winning brand retail experience which is now live in cities like London, New York and Dubai, designed to engage every LEGO consumer from virgin markets (like China) to superfans (like David Beckham). As Marketing Director for Apple Retail, Simone focused on building the brand through consumer experiences including the wildly popular event and workshop series and retail market entries.